This rapid improvement of AI resulted in different AI-driven digital solutions. Since our company specialises in digital products, it is crucial for us to get a better understanding of people's thoughts and attitudes towards the concept itself and the existing tools.  Moreover, one of our main interests was to see how much people trust the concept of AI and different AI tools.

At our studio, we started deep-diving into the topic, but we still had questions. Thus, we designed a survey to explore how much people trust the concept of AI and different AI tools. What can have an effect on the level of trust? What AI tools have people tried so far and use most frequently? What are the major concerns about AI tools?
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Based on our questions, we went with an exploratory quantitative approach, we ran a survey in Europe.

Our results showed that people in general trust AI, but, gender, industry, and location can affect the level of it. We could also see that people still have concerns related to AI tools, especially towards the output they get. Moreover, the most used tool is ChatGPT, and why? Because people enjoy using it. To learn more, check out our detailed results!