{"id":5865,"date":"2017-11-21T12:44:07","date_gmt":"2017-11-21T11:44:07","guid":{"rendered":"https:\/\/uxstudioteam.com\/website\/?p=5865"},"modified":"2022-08-31T12:46:58","modified_gmt":"2022-08-31T11:46:58","slug":"design-critique","status":"publish","type":"post","link":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/design-critique\/","title":{"rendered":"How To Give Powerful Design Critique"},"content":{"rendered":"<p><span>The designer has presented their masterpiece; they anticipate feedback, a design critique; you were awaiting it; the deadline nears. You look at it with high hopes, and\u2026 see something very unexpected. <\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6230 size-large\" title=\"how-to-give-design-critique\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/how-to-give-powerful-design-critique-1024x724.jpg\" alt=\"How To Give Design Critique\" width=\"1024\" height=\"724\" srcset=\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/how-to-give-powerful-design-critique-1024x724.jpg 1024w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/how-to-give-powerful-design-critique-720x509.jpg 720w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/how-to-give-powerful-design-critique-768x543.jpg 768w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/how-to-give-powerful-design-critique-400x284.jpg 400w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/how-to-give-powerful-design-critique-1080x764.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><!--more--><\/p>\n<p><span>Unfortunately, you don\u2019t like it and can not accept it that way. It doesn\u2019t align with the product vision, nor with the business goals. You just can\u2019t use this design for your product. \u00a0<\/span><\/p>\n<p><span>So how do you express the need for something very different from the designer? How can you give a powerful design critique?<\/span><\/p>\n<p><span>The team comprises one of the most important things in your work: these people surrounding you, and the relationship with them. Through collaboration, we can gather the best ideas and a solution, and pull down all the barriers.<\/span><\/p>\n<p><span>This article will give some help on how to discuss design with a designer or team, based on the book by <\/span><a href=\"https:\/\/twitter.com\/aaroni\"><span>Aaron Irizarry<\/span><\/a><span> and <\/span><a href=\"https:\/\/twitter.com\/adamconnor\"><span>Adam Connor<\/span><\/a><span>, <\/span><a href=\"http:\/\/www.discussingdesign.com\/\"><span>Discussing Design<\/span><\/a><span>.<\/span><\/p>\n<p>In this article we cover:<\/p>\n<ul>\n<li>Why is feedback important?<\/li>\n<li>How to give feedback<\/li>\n<li>The difference between good and bad design critique<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-9097 size-medium\" title=\"how-to-give-design-critique-attention\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/Campandadesigners-1-540x720.jpg\" alt=\"How to give design critique: designers talking\" width=\"540\" height=\"720\" srcset=\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/Campandadesigners-1-540x720.jpg 540w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/Campandadesigners-1-768x1024.jpg 768w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/li>\n<\/ul>\n<h2>Why should you give a design critique?<\/h2>\n<p><b>On a personal level<\/b><span>, we all know we are feedback addicts. We need to see if what we do has an effect in the world, in our loved one\u2019s life, in our professional development. We might be doing our work along the design principles, still, we need design critique. We do things to get some kind of result, so feedback presents one way to see achievement.<\/span><\/p>\n<p><b>On a team level<\/b><span>, think about why we are working in a team, if not for collaboration. Design critique lies at the core of great collaboration. Honesty binds people together. And it comes with feedback \u2013 not just shiny, fluffy, positive pap, but hard truths: a critique. <\/span><\/p>\n<p><b>On a business level<\/b><span>, a good feedback system will help you reach business objectives for a product. Consequently, if a designer deeply understands the objectives, they\u2019ll be able to create something to support them. <\/span><\/p>\n<p><span>On the other hand, when a designer gives feedback, they can greatly inspire innovation. And once you understand the designer\u2019s objectives, their design decision may support the business goals better than the original ideas had.<\/span><\/p>\n<h2><strong>How to give design critique<\/strong><\/h2>\n<h3><strong>Emotional feedback<\/strong><\/h3>\n<p><span>Driven by expectations, values, and desires, it communicates feelings rather than clear objectives. <\/span><\/p>\n<p><span>This sticks the process in your own mind. So imagine giving emotional feedback about the product to the designer. (Try to) argue from the user perspective&#8230; <\/span><\/p>\n<p><span>Not even a designer, developer, PO, or PM best represent the users. Therefore, their feelings and hunches do not validly argue for changing things in the design. (Use proper <\/span><a href=\"https:\/\/uxstudioteam.com\/ux-research\/\"><span>UX Research<\/span><\/a><span> instead.)<\/span><\/p>\n<p><span>Examples: <\/span><i><span>\u201cI really don\u2019t like this shade of blue.\u201d \u201cThe users need more information here about\u2026\u201d<\/span><\/i><\/p>\n<h3><strong>Direction feedback<\/strong><\/h3>\n<p><span>Resembling the previous, this takes a more aggressive approach, providing only instructions to the designer. <\/span><\/p>\n<p><span>Direction feedback takes away the opportunity for two-way communication or understanding the designer&#8217;s viewpoints or reasons behind a decision.<\/span><\/p>\n<p><span>For example: <\/span><i><span>\u201cIf I were you, I would do this\u2026\u201d<\/span><\/i><\/p>\n<h3><strong>Constructive critique<\/strong><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-9105 size-medium\" title=\"how-to-give-design-critique-constructive\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/IMG_20181029_100624-720x540.jpg\" alt=\"How to give design critique: designers giving feedback\" width=\"720\" height=\"540\" srcset=\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/IMG_20181029_100624-720x540.jpg 720w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/IMG_20181029_100624-768x576.jpg 768w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/IMG_20181029_100624-1024x768.jpg 1024w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><span>This presents the optimal way to build collaboration and give feedback (not just) for a designer. As Aaron Irizarry and Adam Connor say:<\/span><\/p>\n<p><span>&#8220;Critique, a form of analysis that uses critical thinking, to determine whether a design is expected to achieve its desired objectives&#8221;<\/span><\/p>\n<p>Critique<span> does not react instantly. Also, it doesn&#8217;t involve feelings when seeing something (emotional feedback). Nor does it involve changing a design to better solve an issue (direction feedback). <\/span><\/p>\n<h2><strong>Design critique<\/strong><\/h2>\n<p><span>Design critique session helps \u2026<\/span><\/p>\n<p><b>Building shared vocabularies<\/b><\/p>\n<p><span>Different word usage slows work processes, but critique assures a common understanding of a word. In this way, it speeds up teamwork and the creative process.<\/span><\/p>\n<p><b>Finding a consensus<\/b><\/p>\n<p><span>Consensus about a design problem improves cooperation between teammates. Aligning different points of view helps team members think critically about coming design needs.<\/span><\/p>\n<p><b>Driving iteration<\/b><\/p>\n<p><span>The <a href=\"https:\/\/uxstudioteam.com\/ux-blog\/agile-design-process\/\" target=\"_blank\" rel=\"noopener\">agile design process<\/a> is about iteration agile, so critique can help a team find what needs changing. It will also drive improvement and progress in the design work.<\/span><\/p>\n<p>Keep two main aspects in mind:<\/p>\n<ul>\n<li><span>Critical thinking:<\/span><span> The examination of the object designed against its creation objectives. <\/span><\/li>\n<li><span>Delivery:<\/span><span> How you present your critical thinking to your collaborators.<\/span><\/li>\n<\/ul>\n<p>Your team will have countless discussions about design decisions. With design critique, these conversations can become intensely productive.<\/p>\n<p><strong>Make sure you don&#8217;t miss any steps in the product design process: download our e-book, the\u00a0<a href=\"https:\/\/uxstudioteam.com\/ebooks\/PMs-guide-to-ux-design\/index.html\" target=\"_blank\" rel=\"noopener\">Product Manager\u2019s Guide to UX Design.<\/a><\/strong><\/p>\n<h2><strong>BAD design critique is&#8230;<\/strong><\/h2>\n<h3><b>Selfish<\/b><\/h3>\n<p><span>Driven by personal goals. And its goal comes at the expense of the team or the designer.<\/span><\/p>\n<p><span>So ask yourself: Are you <\/span><i><span>really <\/span><\/i><span>trying to improve the design or help someone with your design review? Or just show others your smarts?<\/span><\/p>\n<h3><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-5875\" title=\"how-to-give-design-critique-sheep\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/design-critique4-720x433.jpg\" alt=\"How to give design critique: sheep\" width=\"731\" height=\"440\" srcset=\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/design-critique4-720x433.jpg 720w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/design-critique4-768x462.jpg 768w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/design-critique4.jpg 960w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/h3>\n<h3><b>Untimely<\/b><\/h3>\n<p><span>Feedback comes at the wrong moment. If you want the receiver (designer) to listen openly to what you want to say, say it at the right time. Avoid giving a critique if the other person has not askd for it. That person needs to reach the proper mindset to receive your message.<\/span><\/p>\n<h3><b>Incomplete<\/b><\/h3>\n<p><span>Not explained properly: \u201cI think the button is better than the link\u201d or \u201cNobody is going to click that\u201d. Lead the designer to <\/span><i><span>why <\/span><\/i><span>you came to this conclusion. Otherwise, it has no point. Good critique leads to action. When the feedback includes the \u201cwhy\u201d behind it, the designer can understand the problem and take action. <\/span><\/p>\n<h3><b>Preferential<\/b><\/h3>\n<p><span>Liked&#8230; but only by you. You reject a final UI because the color scheme reminds you of an ex\u2019s Christmas gift. This does not a justify rejecting a design made not for you but for the users. This distracts the most and proves counterproductive. Love the product and appreciate the designer. Keep the project goals in mind as well. Avoid this mistake.<\/span><\/p>\n<h2><strong>GOOD design critique rather&#8230;<\/strong><\/h2>\n<p><span><strong>Identifies<\/strong> a decision in the design being analyzed: <\/span><span>The designer put the \u201cCancel\u201d and \u201cAccept\u201d buttons next to each other on a form.<\/span><\/p>\n<p><span><strong>Relates<\/strong> that decision to an objective or best practice: One general principle for interaction design from the <\/span><a href=\"https:\/\/www.nngroup.com\/articles\/ten-usability-heuristics\/\"><span>usability heuristics<\/span><\/a><span>. <\/span><\/p>\n<p><span><strong>Describes<\/strong> how and why the design decision works to support the objective (or not). <\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-9104 size-medium\" title=\"how-to-give-design-critique-researcher\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/IMG_20180910_151150-540x720.jpg\" alt=\"How to give design critique: researcher pointing to post-its\" width=\"540\" height=\"720\" srcset=\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/IMG_20180910_151150-540x720.jpg 540w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/IMG_20180910_151150-768x1024.jpg 768w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/p>\n<p><span>Best practices for giving a design critique:<\/span><\/p>\n<ul>\n<li><span>Lead with questions <\/span><\/li>\n<li><span>Use a filter<\/span><\/li>\n<li><span>Don\u2019t assume<\/span><\/li>\n<li><span>Don\u2019t invite yourself<\/span><\/li>\n<li><span>Talk about strengths<\/span><\/li>\n<li><span>Think about perspective<\/span><\/li>\n<\/ul>\n<h3><b>Lead with questions<\/b><\/h3>\n<p><span>Start by getting more information, which shows interest in their thinking and provides a basis to get feedback on. Most of the time, a story lies behind a decision. Various reasons or objectives determine why they made the design like this.<\/span><\/p>\n<p><span>Examples: <\/span><\/p>\n<ul>\n<li><span>Where are you in your process? <\/span><\/li>\n<li><span>What can I help you with the most?<\/span><\/li>\n<li><span>Why did you choose this approach for [aspect\/element]?<\/span><\/li>\n<li><span>Can you tell me more about what your objectives are targeting [specific aspect or element of the design]?<\/span><\/li>\n<\/ul>\n<h3><b>Use a filter<\/b><\/h3>\n<p><span>Honesty benefits from filters and reactions will come. As the designer presents the work, some things will make you think \u201cHuh?\u201d or \u201cI don\u2019t get it\u201d. Just hold back for a second and wait until they fully explain their thoughts. Then give them analysis, not reactions.<\/span><\/p>\n<h3><b>Don\u2019t assume<\/b><\/h3>\n<p><span>If the designer\u2019s message does not come through clearly, ask more questions! Don\u2019t assume; that makes an \u201cass\u201d of \u201cu\u201d and \u201cme\u201d.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-5877 size-medium\" title=\"how-to-give-design-critique\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/design-critique3-720x226.png\" alt=\"How to give design critique: assume spelled ass u me\" width=\"720\" height=\"226\" \/><\/p>\n<p><span>Avoid assumptions by simply asking questions.<\/span><\/p>\n<h3><b>Don\u2019t invite yourself<\/b><\/h3>\n<p><span>Politely get in touch and ask to talk about the design. If a designer hasn\u2019t explicitly asked for feedback, ask if they want any. Probably they\u2019ll show interest, but wait for the answer to confirm their readiness. Provide them the opportunity to prepare to listen.<\/span><\/p>\n<h3><b>Talk about strengths <\/b><\/h3>\n<p><span>Critique doesn\u2019t just address what\u2019s not working. Neglecting the positive parts of a design may lose them. The team might erase a favourite design element if it gets no mention. Focus on the positive, not the negative.<\/span><\/p>\n<p><span>At our <a href=\"https:\/\/www.uxstudioteam.com\">UX company<\/a> we often use the <\/span><a href=\"http:\/\/www.rightattitudes.com\/2008\/02\/20\/sandwich-feedback-technique\/\"><span>sandwich technique<\/span><\/a><span>, which balances positive and negative feedback.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-9106 size-medium\" title=\"how-to-give-design-critique-designer\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/IMG_6370-540x720.jpeg\" alt=\"How to give design critique: designer presenting\" width=\"540\" height=\"720\" srcset=\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/IMG_6370-540x720.jpeg 540w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/11\/IMG_6370-768x1024.jpeg 768w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/p>\n<h3><b>Think about perspective<\/b><\/h3>\n<p><span>Don\u2019t forget: you&#8217;re not the users. When giving a design critique, remember perspective. Analyzing a design, remember to balance your expertise against the user\u2019s perspective, no matter how hard it proves. Ask: \u201cHow am I looking at this?\u201d<\/span><\/p>\n<p><span>This quick overview should help give proper feedback to designers. Have experience in giving feedback? Did a designer or teammate get hurt when you only wanted to help?\u00a0<\/span><\/p>\n<p><span>Happy critiquing to the whole team! \ud83d\ude42<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The designer has presented their masterpiece; they anticipate feedback, a design critique; you were awaiting it; the deadline nears. You look at it with high hopes, and\u2026 see something very unexpected.<\/p>\n","protected":false},"author":29,"featured_media":5873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[27,28],"tags":[],"table_tags":[],"coauthors":[97],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Give Powerful Design Critique<\/title>\n<meta name=\"description\" content=\"Giving design critique is a hard job to do. Sometimes you need to discuss the design approach with your designer. 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