{"id":4349,"date":"2017-01-30T13:28:00","date_gmt":"2017-01-30T12:28:00","guid":{"rendered":"https:\/\/uxstudioteam.com\/website\/?p=4349"},"modified":"2022-07-29T12:19:52","modified_gmt":"2022-07-29T11:19:52","slug":"redesign-product-looks-crappy","status":"publish","type":"post","link":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/redesign-product-looks-crappy\/","title":{"rendered":"UX redesign: Where and How to Start"},"content":{"rendered":"<p><span>Your site feels old, you got bored and want to try something new. How should you start? There are a lot of things to consider and the decision can be a leap of faith. A complete redesign is going to eat up a lot of resources and the outcome is still questionable. So the first step is to decide whether it is going to be a complete redesign from scratch or smaller, safer steps to go by. There is one thing for sure &#8211; you have to\u00a0address the issue and take care of your online presence. I don\u2019t think there is more room for iconic unchanged designs like Craigslist.<\/span><\/p>\n<p><!--more--><\/p>\n<h2><span>How to start UX redesign?<\/span><\/h2>\n<p><span>Before even starting to think about anything else the first actual question that should pop into your mind: \u201cWhy do I want to do a <a href=\"https:\/\/uxstudioteam.com\/ux-blog\/website-redesign\/\" target=\"_blank\" rel=\"noopener\">website redesign<\/a> actually?\u201d. Stating that your site looks old and boring is not a good answer. You have to explore problems, the real issues, get to the bottom of them and come up with real solutions. Are your conversion rates bad? Is customer support getting a lot of complaints? Are your users lost in the navigation?<\/span><\/p>\n<p><span>Think about the issues, set up metrics and get information. It\u2019s awesome if you can talk to you users or get some data about their behavior. Understand your users and don\u2019t design for yourself. The other important thing is that don\u2019t try change what\u2019s working well. It\u2019s also a good idea to meet with the whole product team to prepare for the upcoming\u00a0difficulties.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4351 size-medium\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/01\/road-nature-lines-country-720x540.jpg\" alt=\"Two forked road to decide about the redesign\" width=\"720\" height=\"540\" srcset=\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/01\/road-nature-lines-country-720x540.jpg 720w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/01\/road-nature-lines-country-768x576.jpg 768w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/01\/road-nature-lines-country-1024x768.jpg 1024w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<h2><span>Turning point<\/span><\/h2>\n<p><span>The next question is how to decide whether you need to start from scratch or not. The short answer is: you should avoid starting everything all over again. There are some special cases but a complete redesign takes immense effort and resources so think about this issue carefully. Usually, it\u2019s better to change your product step by step.<\/span><\/p>\n<p><span>If there is nothing to gain from this method, you can start from the beginning &#8211; for example:<\/span><\/p>\n<ul>\n<li><span>Your product is so old that it is preventing you from doing important changes<\/span><\/li>\n<li><span>The product became nearly nonexistent on the market<\/span><\/li>\n<li><span>You have to make something new to pivot your product<\/span><\/li>\n<\/ul>\n<p><span>But remember &#8211; everything is full of stories with spectacular failures. <\/span><a href=\"https:\/\/www.joelonsoftware.com\/2000\/04\/06\/things-you-should-never-do-part-i\/\"><span>This<\/span><\/a><span> is an older post by Joel Spolsky which sheds a little bit of light on the fact that there is nothing new under the sun.<\/span><\/p>\n<p><span>Designing and developing a product is a complex process and it\u2019s easier to test and validate your ideas with an incremental approach. Also if you got something that is stress tested and working you can\u2019t throw that out of the window. <\/span><\/p>\n<p><span>Y<\/span><span>ou need to get approval from stakeholders and users somehow when you plan to do a redesign.\u00a0<\/span><span>Qualitative and quantitative data is essential to gather feedback and make the right decision about your product. A complete redesign is a huge thing so your users should know about it. Remember when people signed a <\/span><a href=\"https:\/\/www.change.org\/p\/yahoo-bring-back-the-old-version-of-yahoo-mail\"><span>petition<\/span><\/a><span> because of a design change by Yahoo Mail?<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4350 size-medium\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/01\/pencil-1758277_960_720-720x419.jpg\" alt=\"Start of the redesign with a broken pencil\" width=\"720\" height=\"419\" srcset=\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/01\/pencil-1758277_960_720-720x419.jpg 720w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/01\/pencil-1758277_960_720-768x446.jpg 768w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2017\/01\/pencil-1758277_960_720.jpg 960w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<h2><span>New beginnings<\/span><\/h2>\n<p><span>Let\u2019s take a look at the other side of the process. What kind of problem is looming in the dark? First thing is that you have to\u00a0consider is your users. Old habits die hard and hopefully, a lot of people are using your product regularly. This is your legacy and you should take care of your old users also. It\u2019s time to gather data about your users and find the real problems that you have to solve.<\/span><\/p>\n<p><span>You can use metrics, user tests, interviews with your existing user base. You can assess the issues, prioritize them and start to change the product step by step. By this incremental approach, you can focus on the biggest problems and your quick wins to instantly get feedback about the changes.<\/span><\/p>\n<p><span>Some tips to keep in mind while you plan the redesign. The design process sometimes takes more time than it was planned. That\u2019s why it\u2019s important to prioritize and try to brace yourself for yet unknown problems. Try to start with harder or uncertain problems to get them out the way. Also, look out for your old users and their habits. It can be harder for them to adapt to the new design, make sure that they will find their way in the features too. There will be some of them who won\u2019t use the product anymore but that shouldn\u2019t keep you from going forward.<\/span><\/p>\n<p><span>Another key thing is communication. Users don\u2019t like new things and old habits die hard. Everyone has a garden path for the features they want to use and it can be annoying when they change this. This is why it\u2019s very important to communicate the changes clearly and involve your users in them if you can (this can be done easier in an internal software than one for the public). Also, try to stick to features and choices that will stand the test of time, don\u2019t dive in for fashionable solutions.<\/span><\/p>\n<h2><span>Tips and tricks for the ux redesign process<\/span><\/h2>\n<p><span>There are also some things that you have to deal with. Just keep these tips in the back of your mind when you plan the design process.<\/span><\/p>\n<ul>\n<li><span>When you roll out a fully new concept or design, there is an instant sense of accomplishment. But nurturing your product is about taking care of it constantly.<\/span><\/li>\n<li><span>It should be clear who is actually working on the project. A <\/span><a href=\"https:\/\/uxstudioteam.com\/\"><span>good team<\/span><\/a><span> cooperating with the stakeholders always worth it. Just don\u2019t forget that you are not designing the product for yourself.<\/span><\/li>\n<li><span>Have a goal and data to back it up. Make your decisions measurable. Have no fear admitting if one of the ideas not working &#8211; just learn from them. Work on those A\/B tests!<\/span><\/li>\n<li><span>It\u2019s also harder to assess the required time and resources for the project. There will always be a new problem or a delay to deal with.<\/span><\/li>\n<li><span>If you make bigger changes, try to use a system that will be scalable (e.g. <\/span><a href=\"https:\/\/uxstudioteam.com\/ux-blog\/modular-design\/\"><span>modular design approach<\/span><\/a><span>).<\/span><\/li>\n<li><span>Lose the mindset of making it done all at once. This is an ongoing and continuous process.<\/span><\/li>\n<\/ul>\n<h2><span>Summary<\/span><\/h2>\n<p><span>There are some cases when a complete ux redesign is needed but usually a much more natural evolutionary design approach can work better. This approach is also faster and you can actually measure the value of it. It\u2019s also good to work on your ideas and extend them. It\u2019s much easier to accept that evolution is continuous and you always have to work on your product.<\/span><\/p>\n<p><span>Do you have your own story to tell about a redesign project? I would love to hear your thoughts about the topic. Please share some wisdom in the comments below.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your site feels old, you got bored and want to try something new. How should you start? There are a lot of things to consider and the decision can be a leap of faith. A complete redesign is going to eat up a lot of resources and the outcome is still questionable. So the first&hellip;<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[27,28],"tags":[],"table_tags":[],"coauthors":[113],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UX redesign: Where and How to Start - UX studio<\/title>\n<meta name=\"description\" content=\"How should you start a UX redesign? 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