{"id":3952,"date":"2016-11-16T01:35:47","date_gmt":"2016-11-15T23:35:47","guid":{"rendered":"https:\/\/uxstudioteam.com\/website\/?p=3952"},"modified":"2023-03-10T14:00:47","modified_gmt":"2023-03-10T13:00:47","slug":"the-3-most-important-fields-in-ecommerce-ux","status":"publish","type":"post","link":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/the-3-most-important-fields-in-ecommerce-ux\/","title":{"rendered":"3 Most Important Fields In E-Commerce UX"},"content":{"rendered":"

\"The<\/p>\n

Are you the one who has or deals with e-commerce sites somehow? Then I have news for you: You have to be a pro in UX. User experience is the key to your sites’ growth. There are plenty of case studies about this topic which focus on the best practices. In this article, I would like to give you another viewpoint with the 3 most important parts of the e-commerce UX. Those 3 fields are: customer service, web checkout flow, and trust building.<\/p>\n

Let\u2019s see…<\/span><\/p>\n

Customer service is not a nice to have anymore<\/h2>\n

We at UX studio<\/a> know that you have to impress your visitors at every stage of your customer flow. It’s called the user experience in ecommerce. I am kind of a perfectionist guy. I always want to have all the answers to all the questions. But I know is quite difficult. There will be questions from customers all the time that they didn\u2019t find the answers to. <\/span><\/p>\n

So, I\u2019d say try to prepare for all possible questions about your product but never be surprised if you get new ones. Make sure that you have fully filled product pages. Cover your delivery conditions. Build a FAQ page and always update it. Put your direct customer service phone number in an easily findable place. And you can also consider chatbots or chat solutions.\"chat <\/span><\/p>\n

Chatbots\u00a0are getting popular nowadays. But it’s still marshy ground. Based on Kissmetrics\u2019s<\/a> post people who have questions about products or services are more likely to use installed live chat apps instead of calling or sending emails. There are tons of live chat applications that you can use.<\/span>\u00a0<\/span><\/p>\n

One of the best pieces of advice I can give you is to put live chat options on critical pages. E.g on FAQ, checkout, and product pages. These are the most important pages on your e-commerce site where people need answers to their questions. If you serve them decently you can expect higher conversion rates from them.\u00a0<\/span><\/p>\n

Here you can find some live chat apps for your e-commerce site:<\/p>\n