{"id":3519,"date":"2016-10-03T09:38:33","date_gmt":"2016-10-03T07:38:33","guid":{"rendered":"https:\/\/uxstudioteam.com\/website\/?p=3519"},"modified":"2023-03-10T13:46:18","modified_gmt":"2023-03-10T12:46:18","slug":"emotional-design","status":"publish","type":"post","link":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/emotional-design\/","title":{"rendered":"Preserving human touch – Designing with Emotion"},"content":{"rendered":"

When we mention Emotional Design, cute mascots or\u00a0funny error messages appear in the thought bubbles of each member of the audience. Or at least in most of them. This is one of the main reasons why it\u2019s a great idea to go beyond our beloved illustrations and not just study their justification, but explore and search other ways we can \u2018design with emotion\u2019.<\/strong><\/p>\n

The mindset of designing with emotion<\/h2>\n

As \u2018human computer interaction\u2019 has not been an alienated phenomena in the last few decades, the term has also lost its kind of relevance as it implies an impossible relationship. <\/span><\/p>\n

Computers are not barriers any more, but tools that represent us<\/em>, our brand\u00a0and our solutions. Webpages and applications mediate between people\u00a0and we have all the knowledge and <\/span>technology<\/span><\/i> that makes it possible to uncover the human behind the product – whose aim is to solve a\u00a0problem or suggest a better solution. Therefore, the keyword I would highlight from the official definitions of Emotional Design is the <\/span>human touch<\/span><\/i>:<\/span><\/p>\n

[Emotion Design] \u201cuses psychology and craftmanship to create an experience for users that makes them feel like there\u2019s a person, not a machine, at the other end of the connection\u201d. Aaron Walter<\/em><\/span><\/p><\/blockquote>\n

As soon as we understand the approach, the sooner we understand the purpose of Emotional Design in product design that\u2019s far beyond mascots and eye candy empty states. (Don\u2019t get it wrong, we love them!) In this sense we can easily understand why Donald Norman states that the \u201cemotional side of design may be more critical to a product\u2019s success than its practical elements.\u201d<\/span><\/p>\n

The\u00a0reason<\/h2>\n

The mission to add human touch sounds elevated, but it’s far more practical if we take a closer look. Simply because if you add some personality to our product, it won\u2019t be neutral! I guess this rings a bell: the worst reaction is no reaction \u2022 the opposite of love is indifference \u2022 dare to be devisive #wisemoments #almostcoelho<\/span><\/p>\n

And not being neutral is essential because of (at least) 2 reasons:<\/span><\/p>\n