{"id":2488,"date":"2016-08-01T10:21:04","date_gmt":"2016-08-01T09:21:04","guid":{"rendered":"https:\/\/uxstudioteam.com\/website\/?p=2488"},"modified":"2023-03-21T07:29:35","modified_gmt":"2023-03-21T06:29:35","slug":"5-steps-make-app-users-will-love-mixing-business-startegy-user-research","status":"publish","type":"post","link":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/5-steps-make-app-users-will-love-mixing-business-startegy-user-research\/","title":{"rendered":"5 steps to build an MLP (Minimum Lovable Product)"},"content":{"rendered":"

\"\"<\/p>\n

Do you have an awesome idea for a product, but you have no clue how to start? You want to make sure that your product will be successful, but you don\u2019t know what should be the first step?<\/span><\/p>\n

At our UX company<\/a>, we had the same issues before, but thanks to Jamie Levy and her book \u201cUX Strategy\u201d, we found a way to fix these.<\/span><\/p>\n

By mixing up Business strategy & User research you can drastically increase your chances that your product will be loved by your customers.<\/b><\/p>\n

<\/p>\n

Here are the 5 steps for a good product:<\/span><\/p>\n

\"allsteps\"<\/p>\n

Avoid the worst thing what you can do<\/span><\/h2>\n

But before dive deeper in the steps, \u00a0let me show you the worst thing what you can do in a project:<\/span><\/p>\n

\u201cYou shall never make decisions based on assumptions.\u201d<\/span><\/p><\/blockquote>\n

Too often, decisions are made based on biased assumption, which is very, very risky.<\/span><\/p>\n

The problem with assumptions, as Coach Buttermaker would say, is that <\/span>when you \u2018ASSUME\u2019 you make an ASS out of U an ME.<\/strong><\/p>\n

\"assume\"<\/p>\n

Of course you cannot predict 100% of a product success, but you can make more concious desicions based on real user feedback & data. And now, I\u2019ll show you how to do it.<\/span><\/p>\n

So let\u2019s get deeper in the 5 steps which will help you to see if your product will solve a real problem<\/strong>:<\/span><\/p>\n

Step 1: Define your users<\/span><\/h2>\n

\"step1\"<\/p>\n

First, You have to define your <\/strong><\/span>primary customer segment<\/b>. You can say, \u201cBut my customers are everybody\u201d…well if you focus on everyone, basically you focus on no one. (Not even Facebook could do that. Remember, at the beginning it was only available for students at Harvard University.)<\/span><\/span><\/p>\n

You primary customers will be a group of <\/span>people with the common need or problem<\/b>. <\/span>This is a business strategy step for your product team.<\/span><\/p>\n

*Tips how to do it: You must work with your product team! You cannot make this step alone, it\u2019s a team process.<\/span><\/em><\/p>\n

\"teamworkww\"<\/p>\n

Step 2: Define their problem what you want to solve<\/span><\/h2>\n

\"step2\"<\/p>\n

As the founders of Waze, <\/span>\u00a0<\/span>John Boudreau and Steven Rice would say:<\/span><\/i><\/p>\n

\u201cFall in love with the problem, not with the solution.\u201d<\/span><\/i><\/p><\/blockquote>\n

Your product must fulfill a need, or solve a problem, othervise people won\u2019t use it. You have to find out your customers biggest problem. How can you do it?<\/span><\/p>\n

*Tips how to do it: Same as before, this is a teamwork process too, you must do it with your team.<\/span><\/em><\/p>\n

Step 3: Create provisonal personas<\/span><\/h2>\n

\"step3\"<\/p>\n

A persona<\/a> is a fictional character of a group of your target audience. In development a product team (stakeholder, product manager\/owners, designer, developers, etc) use personas to build the right feature for the right people. <\/span><\/p>\n

After you defined your audience, and their problem which you will solve, probably you & your team have tons of assumptions. Now you have to write it down.<\/span><\/p>\n

It will look like this:<\/span><\/p>\n

\"persona\"<\/p>\n

Step 4: Validate your ideas!<\/span><\/h2>\n

\"step4\"<\/p>\n

This is the part when you literaly get out of your comfort zone: You have to see & talk with real potential users based on your provisional personas.<\/span><\/p>\n

You did Step 1, step 2, step 3, now it\u2019s time to validate these steps. Your aim is to uncover whether your product, your solution, would solve your potential customers’ problem or not. I<\/span>t\u2019s better if this process has been made by another, unbiased person. <\/span><\/p>\n

How do you do it? There are several ways how you can validate your assumptions, let me show you 3\u00a0of them:<\/span><\/p>\n

a.<\/span>Interviews <\/b>: Again, you want to see the unbiased truth, so it\u2019s the best if the interview has been made by someone who is not engaged too much in the product vision. [Good questions, to collect data. No validation at this point, just collect data] <\/span><\/p>\n

b.<\/span>Field Study <\/b>: This can take a lot of time, if you don\u2019t know what you are exactly looking for. But this is not the case now, for you already have assumptions which you just have to validate now by actively observing your users’ behavior in their natural environment.<\/span><\/p>\n

c.<\/span>User test <\/b>: If you already have a product, or a prototype of the product, you can validate your assumptions based on testing your audience! <\/span><\/p>\n

Step 5: Reassess you ideas based on the results.<\/span><\/h2>\n

\"step5\"<\/p>\n

Analyse your results: don\u2019t just gather feedback & data, use them!<\/span><\/p>\n

The whole process was about gathering ideas, and validating them. The \u201clast\u201d step is to check if you have to go for a second round (probably you have), and see what you have to change for the next round. But you have to utilitize what you have learned in step 4.<\/span><\/p>\n

*Tips how to do it: Go back to the product team, show them the results & reassess step 1, step 2 & step 3. Then test it (step 4), and assess what you\u2019ve learned again.<\/span><\/em><\/p>\n

\"rocket\"<\/p>\n

So these are the magic steps to build a product idea that will solve your users’ problem<\/strong> (and therefore they will love it!). It\u2019s not rocket surgery. You only need to have a little time, a good team spirit, and an open mind to do it! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Do you have an awesome idea for a product, but you have no clue how to start? You want to make sure that your product will be successful, but you don\u2019t know what should be the first step? At our UX company, we had the same issues before, but thanks to Jamie Levy and her…<\/p>\n","protected":false},"author":29,"featured_media":6336,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[28],"tags":[],"table_tags":[],"coauthors":[97],"yoast_head":"\n5 steps to build an MLP (Minimum Lovable Product)<\/title>\n<meta name=\"description\" content=\"By mixing up Business strategy & User research you can drastically increase your chances that your product will be loved by your customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxstudioteam.com\/ux-blog\/5-steps-make-app-users-will-love-mixing-business-startegy-user-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 steps to build an MLP (Minimum Lovable Product)\" \/>\n<meta property=\"og:description\" content=\"By mixing up Business strategy & User research you can drastically increase your chances that your product will be loved by your customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uxstudioteam.com\/ux-blog\/5-steps-make-app-users-will-love-mixing-business-startegy-user-research\/\" \/>\n<meta property=\"og:site_name\" content=\"UX Studio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uxstudio.hu\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-01T09:21:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-21T06:29:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2016\/08\/5-steps-to-build-an-MLP-Minimum-Lovable-Product-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5760\" \/>\n\t<meta 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