{"id":1814,"date":"2016-03-25T14:21:09","date_gmt":"2016-03-25T13:21:09","guid":{"rendered":"https:\/\/uxstudioteam.com\/website\/?p=1814"},"modified":"2022-05-19T14:34:57","modified_gmt":"2022-05-19T13:34:57","slug":"how-to-boost-quality-user-generated-content-with-gamification","status":"publish","type":"post","link":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/how-to-boost-quality-user-generated-content-with-gamification\/","title":{"rendered":"How to boost quality user generated content with gamification?"},"content":{"rendered":"

\"\"Have you been stuck with killing a boss in a game? Math homework too hard?\u00a0These are just examples where personalized video answers could make your life easier. Quideo helps you in those situations,\u00a0and brings a new era to Q\/A solutions. You just need to post a question and others will help you in those challenging situations in a video format.\u00a0<\/strong><\/p>\n

<\/p>\n

For this\u00a0product we need 3 things:\u00a0people\u00a0asking popular questions, quality replies and social interactions to rank content in a way that resembles to collaborative filtering.<\/p>\n

Gamification<\/h2>\n

We were planning to include gamification features to the app. Why would we miss it, almost everyone is experimenting with it.<\/span><\/p>\n

What most people do is that they force these elements into their products. \u00a0And that\u2019s what we did at first. We added all the standard game elements, points, badges and leaderboards. Then we did what we usually do with our client’s products at UX studio<\/a>, tested it with real people from the\u00a0target group. And we got miserable results. During the tests we modelled these situations where they earned points. They were not just surprised, but genuinely happy. At first. And then people started to lose interest in earning those points. Which is perfectly normal on some level, but it was happening way too fast.\u00a0We realised that it’s not enough, it’s not going to take us where we wanted to be.<\/p>\n

\"Game\"<\/p>\n

We went back to the basics\u00a0and\u00a0<\/span>analysed gamer types. Researchers found that there are 4 basic type of players in RPGs: The Killer, Socialiser, Explorer and Achiever. \u00a0These players have different motivations for playing.\u00a0The Achiver\u2019s goal is focused on achiveing status, the Killer is focused on winning in direct competition. The Socialites interested in\u00a0making new friends and also enjoying the benefits of theirs existing connections. The Explorers have an internal drive to discover the unknown.<\/span><\/p>\n

How is this beneficial to us?\u00a0Based on these attributes we created 3 skills (Contributor, Trendmaker and Socializer) to provide\u00a0each user the opportunity to\u00a0see their individual progress in these competencies. Users can see their own skills on their profiles:<\/p>\n

\"Profile<\/p>\n

The Contributors are our Killers, they compete with each other to provide useful answers and therefore helping other users.\u00a0In this context Achievers are influencers, Trendmakers as we call them. They make sure there is always something worth answering.\u00a0The Socializers are our Explorers, they are casual users, exploring their personalised feed, as they go through it, they give direct (up-vote) and indirect (such as views and shares) feedback on the different questions and answers. \u00a0This way\u00a0we have motivated people asking and replying questions, and a mass of people giving feedback to them. The most important thing is they can see how\u00a0good they are in what they like doing, instead of just getting meaningless points.<\/span><\/p>\n

Pretty sweet symbiosis, huh?<\/p>\n

Check out\u00a0the whole design story, with all the screens and nice\u00a0little details\u00a0on our\u00a0Behance project<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Have you been stuck with killing a boss in a game? Math homework too hard?\u00a0These are just examples where personalized video answers could make your life easier. Quideo helps you in those situations,\u00a0and brings a new era to Q\/A solutions. You just need to post a question and others will help you in those challenging…<\/p>\n","protected":false},"author":54,"featured_media":6454,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[31,26],"tags":[],"table_tags":[],"coauthors":[130],"yoast_head":"\nHow to boost quality user generated content with gamification?<\/title>\n<meta name=\"description\" content=\"We were planning to include gamification features to the app. Why would we miss it, almost everyone is experimenting with it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxstudioteam.com\/ux-blog\/how-to-boost-quality-user-generated-content-with-gamification\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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