{"id":1707,"date":"2016-03-08T20:55:56","date_gmt":"2016-03-08T19:55:56","guid":{"rendered":"https:\/\/uxstudioteam.com\/website\/?p=1707"},"modified":"2022-05-19T14:34:57","modified_gmt":"2022-05-19T13:34:57","slug":"i-only-ask-for-8-seconds","status":"publish","type":"post","link":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/i-only-ask-for-8-seconds\/","title":{"rendered":"Increase retention with a UI that is easier to understand"},"content":{"rendered":"

\"\"Okay, so I only have 8 seconds before you quit and never come back to\u00a0my app. Really, I have this\u00a0little time to tell you what this is all about. Sounds challenging right?\u00a0So let me show you how we did it.<\/strong><\/p>\n

<\/p>\n

Our UX company<\/a>\u00a0is<\/span> working on a new application which is a smart mixture of Q&A and videosharing sites. Users ask questions or create challenges. Other users helpfully answer those with videos while they have some fun at the same time . This concept was\u00a0a novelty for our users so we struggled a lot to make them understand\u00a0the idea behind it.<\/p>\n

There were several steps to reach this goal:<\/p>\n

    \n
  1. We created many versions of the home screen which we tested, experimented with and successfully refined. Finally we had\u00a0one at the end where the main concept is straight and clear.<\/li>\n
  2. We tested the app as if it would actually exist in the Apple Store. Users are going to install the app from the appstore, so we wanted to sort out a good visual manner that would let users understand\u00a0the concept.<\/li>\n
  3. We get rid of every features or visual elements that would possibly hinder users understanding.<\/li>\n
  4. We polished the\u00a0onboarding process.<\/li>\n<\/ol>\n

    1. Home screens<\/strong><\/h2>\n

    In general it is part of the design process to create different versions (of whatever we are dealing with) to later either dump them or merge two-three of them together.\u00a0Only these finished versions end up in the testing circle which is reviewed by the client and the designer team as well. During the testing cycle we have to do\u00a0changes based on the\u00a0user feedback. Sometimes we switch to a completely new solution.
    \nWe test all the versions several times and present the pros and cons for each and one of them.<\/p>\n

    Look\u00a0at the versions of home screens from\u00a0the first test session:<\/p>\n

    \"Screen<\/p>\n

    After the user tests we enhanced them. These are the versions in the second round. You can read the pros and cons we found in the second test round.
    \n\"Screen<\/p>\n

    The last 2-3 versions had differences in the usage of terms\u00a0and\u00a0microcopy<\/a> too. The main question was how to tell the users that they can ask for videos. We started with the word \u2018Quest\u2019 and ended up with \u2018Video request\u2019. We tested several other changes in the copy to make sure people will understand everything.<\/p>\n

    2. Apple store<\/strong><\/h2>\n

    We started to imitate real circumstances and presumed users will install the app from the appstore. The main goal here was to provide clear, straightforward and catchy messages in the appstore itself to help users get familiar with the concept. We knew well – users usually don\u2019t read and the appstore is no exception.
    \nHere is the\u00a0very basic appstore version \u2026.
    \n\"Screen<\/p>\n

    ..from that we shifted to a more elaborated one. Where we portioned out the description to easily understandable sentences and wrote them on the screenshot pictures. It is called facet and it does it\u2019s job well.<\/p>\n

    \"Screen<\/p>\n

    3. Kill Features<\/strong><\/h2>\n

    Painful and cruel, however sadly inevitably. Focus on a few but well distinguishable needs and problems of the target audience and solve them properly. Your product won\u2019t be better if you try implementing each and every user wish requested. Rather it will become a huge sluggish monster. It is also essential to identify the core \u2018must have\u2019 features during an MVP (minimum valuable product) and not waste money nor energy on something else.<\/p>\n

    Initially in the case of Quideo users could upload videos without answering a certain question. However this feature provides the free browsing experience amongst the videos. At the same time this resulted in a lot of trouble and delays for the users. Particularly for those who took their time to try and understand the concept. So we removed the option which let users \u00a0upload videos independently from questions. With this step we stayed more focused on the core features and necessities.<\/p>\n

    4. Onboarding<\/strong><\/h2>\n

    In this case we \u00a0added onboarding to the test process, because we encountered that users are still slightly puzzled and this percentage is fairly high. With successive refinement of the onboarding we could eventually reach our goal.<\/p>\n

    Early\u00a0version of onboarding\u00a0(still in progress).<\/p>\n

    \"Screen<\/p>\n

    In closing, we went through many\u00a0iterations with this challenge. At the end all the small, fine details came together and we got a well functioning app with a clear message.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Okay, so I only have 8 seconds before you quit and never come back to\u00a0my app. Really, I have this\u00a0little time to tell you what this is all about. Sounds challenging right?\u00a0So let me show you how we did it.<\/p>\n","protected":false},"author":18,"featured_media":6453,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[31,25],"tags":[],"table_tags":[],"coauthors":[118],"yoast_head":"\nIncrease retention with a UI that is easier to understand<\/title>\n<meta name=\"description\" content=\"Okay, so I only have 8 seconds before you quit and never come back to\u00a0my app. Sounds challenging right?\u00a0So let me show you how we did it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxstudioteam.com\/ux-blog\/i-only-ask-for-8-seconds\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increase retention with a UI that is 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