{"id":1662,"date":"2019-03-01T22:00:19","date_gmt":"2019-03-01T21:00:19","guid":{"rendered":"https:\/\/uxstudioteam.com\/website\/?p=1662"},"modified":"2022-05-19T14:34:29","modified_gmt":"2022-05-19T13:34:29","slug":"the-two-step-method-to-organize-100s-of-pages-into-a-usable-menu-structure","status":"publish","type":"post","link":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/the-two-step-method-to-organize-100s-of-pages-into-a-usable-menu-structure\/","title":{"rendered":"2-Step Method to Organizing 100+ Pages Into a Usable Menu Structure"},"content":{"rendered":"<p><strong><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-6370 aligncenter\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2016\/03\/The-two-step-method-to-organizing-100-pages-into-a-usable-menu-structure-720x540.jpg\" alt=\"\" width=\"720\" height=\"540\" srcset=\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2016\/03\/The-two-step-method-to-organizing-100-pages-into-a-usable-menu-structure-720x540.jpg 720w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2016\/03\/The-two-step-method-to-organizing-100-pages-into-a-usable-menu-structure-768x576.jpg 768w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2016\/03\/The-two-step-method-to-organizing-100-pages-into-a-usable-menu-structure-510x382.jpg 510w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2016\/03\/The-two-step-method-to-organizing-100-pages-into-a-usable-menu-structure.jpg 800w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>Your menu structure is not a place to promote your brand. It\u2019s a signpost to help people find information and navigate between pages. This is\u00a0the story\u00a0of how we redesigned the navigation of a site with more than a hundred different pages.\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<p><span>We worked with a\u00a0Hungarian\u00a0hotel chain, Danubius Hotels Group. It is a\u00a0<\/span><span>chain of different types of hotels providing medical and wellness treatments, holidays, and city visits. <\/span><span>They came to us because they wanted to increase repeat business and incremental revenue from the domestic market and engage with the audience on a more personal level.<\/span><\/p>\n<p><span>Their website had 100+ pages, most of them were full of unstructured text content not being read by anyone, and no call to action at all. The menu structure was a labyrinth with overlapping and unhelpful labeling. What a mess! <\/span><\/p>\n<p><span>Based on the <a href=\"https:\/\/www.google.com\/analytics\/\">Google Analytics<\/a> and <a href=\"https:\/\/www.hotjar.com\/\">Hotjar<\/a> heat maps we confirmed\u00a0that the users were lost in the labyrinth. One of the main menus (Adventure Holiday) was not being used at all by them. 90% of users were lost in the booking process.\u00a0All the useful information was\u00a0hidden. The phone was ringing all day in the HQ with people asked questions about the services already described on the site. A lot of people were booking via phone because it was\u00a0easier.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-1665 aligncenter\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2016\/02\/download-720x613.png\" alt=\"download\" width=\"720\" height=\"613\" srcset=\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2016\/02\/download-720x613.png 720w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2016\/02\/download-768x654.png 768w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2016\/02\/download-1024x872.png 1024w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2016\/02\/download.png 1280w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><span>Information architecture (IA) is one of those buzzwords you\u2019ve probably heard before. It refers to the organization of the information on your website. When planning your IA, involve the users of your website in the process as soon as you can. That is exactly\u00a0what we did. We started everything with <a href=\"https:\/\/uxstudioteam.com\/ux-blog\/user-interviews\/\" target=\"_blank\" rel=\"noopener\">user interviews<\/a> and created the following personas:<\/span><\/p>\n<ul>\n<li><span>city breaker<\/span><\/li>\n<li><span>business traveler<\/span><\/li>\n<li><span>wellness bargain hunter<\/span><\/li>\n<li><span>retiree with discount<\/span><\/li>\n<li><span>&#8216;go for it&#8217; family<\/span><\/li>\n<li><span>medical spa explorer<\/span><\/li>\n<li><span>event organizer<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-1821 aligncenter\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2016\/03\/Danubius-personas-720x405.jpg\" alt=\"Danubius personas\" width=\"720\" height=\"405\" srcset=\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2016\/03\/Danubius-personas-720x405.jpg 720w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2016\/03\/Danubius-personas-768x432.jpg 768w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2016\/03\/Danubius-personas.jpg 960w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><span>We also did card sorting exercises using\u00a0<a href=\"https:\/\/www.optimalworkshop.com\/optimalsort\">Optimal Workshop<\/a>. The combination of user interviews together with card sorting has worked very well. They complement each other nicely: interviews summarize\u00a0the main expectations that users have, while the card sorting shows us how people want to\u00a0organize things. We focused on\u00a0carrying out card sorting activities with all types of personas, because they have different motivations when using the site, so we need to carefully understand their individual mindsets.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-1666 aligncenter\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2016\/02\/IMG_20151030_172502-1-540x720.jpg\" alt=\"IMG_20151030_172502 (1)\" width=\"540\" height=\"720\" srcset=\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2016\/02\/IMG_20151030_172502-1-540x720.jpg 540w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2016\/02\/IMG_20151030_172502-1-768x1024.jpg 768w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/p>\n<p><span>After 15 interviews and card sorting tests, it became clear that people have two different approaches when they want to spend a weekend somewhere. As one of the participants told us: <em>\u201cWe know where we want to go with our friends and we wanna find the best accommodation in that area. Or we are in a wellness mood with my girlfriend so we wanna find good wellness services&#8230;.the location is not that important\u201d<\/em> So we created a double search input field for visitors. In the first field you can\u00a0search by destination, and in the second by services. <\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-1724 aligncenter\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2016\/02\/Screen-Shot-2016-02-17-at-13.01.07-720x401.png\" alt=\"Screen Shot 2016-02-17 at 13.01.07\" width=\"720\" height=\"401\" srcset=\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2016\/02\/Screen-Shot-2016-02-17-at-13.01.07-720x401.png 720w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2016\/02\/Screen-Shot-2016-02-17-at-13.01.07-768x427.png 768w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2016\/02\/Screen-Shot-2016-02-17-at-13.01.07.png 933w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><span>We have also learned that users want to be inspired by many choices if they are looking for accommodation or wellness treatment. But when they are looking for a medical treatment, instead of many options, they want to see\u00a0a detailed description of what the treatment&#8217;s benefit will be.<\/span><\/p>\n<p><span>Finally, we simplified the main menus for the following 4 options:<\/span><\/p>\n<ul>\n<li><span>destinations<\/span><\/li>\n<li><span>offers<\/span><\/li>\n<li><span>medical treatments<\/span><\/li>\n<li><span>meeting and events<\/span><\/li>\n<\/ul>\n<p><span>We verified via user tests that with the new menu\u00a0people\u00a0know\u00a0which menu to choose when they have something in mind. We were also able to get rid of mysterious labels like \u201cDanubius Bubbles Club&#8221; and &#8220;Adventures Holidays\u201d&#8230;and the users were happy with that solution. After all, as we said at the beginning, your menu structure is not a place to promote your brand.<\/span><\/p>\n<p>So if you just follow this simple two steps (user interviews and card sorting tests) you&#8217;ll be able to organize any information architecture in the future.<\/p>\n<h2><b>Take the next step to improve your website\u2019s UX<\/b><\/h2>\n<p>UX studio has successfully handled 250+ collaborations with the clients worldwide.<\/p>\n<p>Is there anything we can do for you at this moment?\u00a0<a href=\"https:\/\/uxstudioteam.com\/contact\/\">Get in touch with us<\/a>\u00a0and let\u2019s discuss your current challenges.<\/p>\n<p>Our experts would be happy to assist with the UX strategy, product and user research, UX\/UI design.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your menu structure is not a place to promote your brand. It\u2019s a signpost to help people find information and navigate between pages. This is\u00a0the story\u00a0of how we redesigned the navigation of a site with more than a hundred different pages.\u00a0<\/p>\n","protected":false},"author":15,"featured_media":6370,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[31,26],"tags":[],"table_tags":[],"coauthors":[58],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Organise 100+ pages Into a Usable Menu Structure<\/title>\n<meta name=\"description\" content=\"Your menu structure is a signpost to help people navigate and reach their goals in your digital product. 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