{"id":1207,"date":"2015-08-31T08:00:41","date_gmt":"2015-08-31T07:00:41","guid":{"rendered":"https:\/\/uxstudioteam.com\/website\/?p=1207"},"modified":"2022-05-19T14:35:02","modified_gmt":"2022-05-19T13:35:02","slug":"fine-tuning-first-impressions-with-5-second-tests","status":"publish","type":"post","link":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/fine-tuning-first-impressions-with-5-second-tests\/","title":{"rendered":"Fine tuning first impressions with 5 second tests"},"content":{"rendered":"

\"\"People only spend a couple of seconds on your site before they decide to stay or to leave.<\/p>\n

We\u00a0use “5 second tests” to fine tune this first glance experience. We flash the design to testers for 5 seconds, then we ask what do they remember. This\u00a0tells us what information did get through in this short time\u00a0and what did not.<\/p>\n

<\/p>\n

1st Case study<\/strong><\/p>\n

Brickflow is a SaaS for Tumblr users. It analyzes your tumblr blog, offers you\u00a0new content\u00a0that fits your style and you can post those with a click. It is easy to keep\u00a0a fancy tumblr blog up and running this way. We tested two variations for the landing page (above the fold part). The text is the same on both, the big difference is the background image. Which image tells you better what Brickflow does?<\/p>\n

\"Case<\/a><\/p>\n

5 seconds was enough in both cases to tell that Brickflow was something related to Tumblr. But only the second image made it self-evident that Brickflow is about getting content to share on Tumblr. Thanks to 5 second tests Brickflow was able go on\u00a0with the landing page image that transmitted the value proposition better.<\/p>\n

2nd Case study<\/strong><\/p>\n

LogMeIn Rescue helps regular people to connect with technicians so that techies can repair broken\u00a0computers remotely. Safety first – this popup warns people about some dangers. Five second tests told us that the second version of the same warning made 5.5x more people to get the message than the other versions.<\/p>\n

\"case<\/a><\/p>\n

3rd Case study<\/strong><\/p>\n

Five second tests are great for emotional fine tuning of websites. The following is the\u00a0home page of United Consult – its core aim is to attract new talents to the company\u00a0by conveying the unique atmosphere at UC. The debate was going on about background images. They differed only slightly but five second tests gave us an objective feedback about the differences.<\/p>\n

note to design managers: which color communicates the corporate value the best? What associations do certain words elicit in the minds of the users? Quarreling over such questions can be such\u00a0a waste of time! Here is a research method to help you out.<\/p>\n

\"5sec<\/a><\/p>\n

4th Case study<\/strong><\/p>\n

Other times we use five second tests to investigate if a logo is understandable enough. There are tons of logos out there that are considered “clever” because nobody gets what they try to communicate. \ud83d\ude41<\/p>\n

\"1000px-FedEx_Express.svg\"<\/a><\/p>\n

FedEx logo<\/strong>\u00a0–\u00a0have you seen the arrow?<\/p>\n

\"toblerone-triangle-logo\"<\/a><\/p>\n

Toblerone\u00a0logo<\/strong>\u00a0– have you noticed the bear?<\/p>\n

We designed the following logo for TeeArena, a web-shop for t-shirts (tee-s) where t-shirt designs fight for the best rankings. Tee designers can feel like gladiators in an arena. We experimented with multiple symbols. Do they effectively\u00a0communicate that TeeArena is both related to t-shirts and fighting related stuff?<\/p>\n

\"case<\/a><\/p>\n

First impressions matter. Build your design on evidence!<\/p>\n

On our facebook page we share further case studies from our work and exciting ideas. Follow us!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

People only spend a couple of seconds on your site before they decide to stay or to leave. We\u00a0use “5 second tests” to fine tune this first glance experience. We flash the design to testers for 5 seconds, then we ask what do they remember. This\u00a0tells us what information did get through in this short…<\/p>\n","protected":false},"author":5,"featured_media":6205,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[31,36],"tags":[],"table_tags":[],"coauthors":[67],"yoast_head":"\nFine tuning first impressions with 5 second tests<\/title>\n<meta name=\"description\" content=\"People only spend a couple of seconds on your site before they decide to stay or to leave. We\u00a0use 5 second tests to fine tune this first glance experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxstudioteam.com\/ux-blog\/fine-tuning-first-impressions-with-5-second-tests\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fine tuning first impressions with 5 second tests\" \/>\n<meta property=\"og:description\" content=\"People only spend a couple of seconds on your site before they decide to stay or to leave. We\u00a0use 5 second tests to fine tune this first glance experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uxstudioteam.com\/ux-blog\/fine-tuning-first-impressions-with-5-second-tests\/\" \/>\n<meta property=\"og:site_name\" content=\"UX Studio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uxstudio.hu\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-31T07:00:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-19T13:35:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2015\/02\/case-study-4-5-second-test-TeeArena.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1064\" \/>\n\t<meta property=\"og:image:height\" content=\"920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zsombor V\u00e1rnagy-T\u00f3th\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Fine tuning first impressions with 5 second tests\" \/>\n<meta name=\"twitter:description\" content=\"People only spend a couple of seconds on your site before they decide to stay or to leave. We\u00a0use 5 second tests to fine tune this first glance experience.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/uxstudioteam.com\/website\/wp-content\/uploads\/2015\/02\/case-study-4-5-second-test-TeeArena.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@UXstudio\" \/>\n<meta name=\"twitter:site\" content=\"@UXstudio\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zsombor V\u00e1rnagy-T\u00f3th\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/uxstudioteam.com\/ux-blog\/fine-tuning-first-impressions-with-5-second-tests\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/fine-tuning-first-impressions-with-5-second-tests\/\"},\"author\":{\"name\":\"Zsombor V\u00e1rnagy-T\u00f3th\",\"@id\":\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/#\/schema\/person\/54c337ee75ff468581bc5dc18e837e3b\"},\"headline\":\"Fine tuning first impressions with 5 second tests\",\"datePublished\":\"2015-08-31T07:00:41+00:00\",\"dateModified\":\"2022-05-19T13:35:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/fine-tuning-first-impressions-with-5-second-tests\/\"},\"wordCount\":491,\"publisher\":{\"@id\":\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/#organization\"},\"articleSection\":[\"Case Study\",\"UX Research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/fine-tuning-first-impressions-with-5-second-tests\/\",\"url\":\"https:\/\/uxstudioteam.com\/ux-blog\/fine-tuning-first-impressions-with-5-second-tests\/\",\"name\":\"Fine tuning first impressions with 5 second tests\",\"isPartOf\":{\"@id\":\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/#website\"},\"datePublished\":\"2015-08-31T07:00:41+00:00\",\"dateModified\":\"2022-05-19T13:35:02+00:00\",\"description\":\"People only spend a couple of seconds on your site before they decide to stay or to leave. We\u00a0use 5 second tests to fine tune this first glance experience.\",\"breadcrumb\":{\"@id\":\"https:\/\/uxstudioteam.com\/ux-blog\/fine-tuning-first-impressions-with-5-second-tests\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/uxstudioteam.com\/ux-blog\/fine-tuning-first-impressions-with-5-second-tests\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/uxstudioteam.com\/ux-blog\/fine-tuning-first-impressions-with-5-second-tests\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fine tuning first impressions with 5 second tests\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/#website\",\"url\":\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/\",\"name\":\"UX Studio\",\"description\":\"UX design blog about designing user experience for web and mobile apps with UX research and focus on usability and ergonomics\",\"publisher\":{\"@id\":\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/#organization\",\"name\":\"UX studio\",\"url\":\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2018\/05\/logo_emblem_online_green_on_white.png\",\"contentUrl\":\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2018\/05\/logo_emblem_online_green_on_white.png\",\"width\":1000,\"height\":1000,\"caption\":\"UX studio\"},\"image\":{\"@id\":\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/uxstudio.hu\/\",\"https:\/\/twitter.com\/UXstudio\",\"https:\/\/www.instagram.com\/uxstudioteam\/\",\"https:\/\/www.linkedin.com\/company\/uxstudio\/\",\"https:\/\/nl.pinterest.com\/uxstudiohu\/pins\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/#\/schema\/person\/54c337ee75ff468581bc5dc18e837e3b\",\"name\":\"Zsombor V\u00e1rnagy-T\u00f3th\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/#\/schema\/person\/image\/d851e0be19be0c2bdab444ef5fc7e122\",\"url\":\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2018\/02\/11021263_10204504590628807_3924672066736644399_n-150x150.jpg\",\"contentUrl\":\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2018\/02\/11021263_10204504590628807_3924672066736644399_n-150x150.jpg\",\"caption\":\"Zsombor V\u00e1rnagy-T\u00f3th\"},\"sameAs\":[\"http:\/\/uxstudioteam.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fine tuning first impressions with 5 second tests","description":"People only spend a couple of seconds on your site before they decide to stay or to leave. We\u00a0use 5 second tests to fine tune this first glance experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uxstudioteam.com\/ux-blog\/fine-tuning-first-impressions-with-5-second-tests\/","og_locale":"en_US","og_type":"article","og_title":"Fine tuning first impressions with 5 second tests","og_description":"People only spend a couple of seconds on your site before they decide to stay or to leave. We\u00a0use 5 second tests to fine tune this first glance experience.","og_url":"https:\/\/uxstudioteam.com\/ux-blog\/fine-tuning-first-impressions-with-5-second-tests\/","og_site_name":"UX Studio","article_publisher":"https:\/\/www.facebook.com\/uxstudio.hu\/","article_published_time":"2015-08-31T07:00:41+00:00","article_modified_time":"2022-05-19T13:35:02+00:00","og_image":[{"width":1064,"height":920,"url":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2015\/02\/case-study-4-5-second-test-TeeArena.jpg","type":"image\/jpeg"}],"author":"Zsombor V\u00e1rnagy-T\u00f3th","twitter_card":"summary_large_image","twitter_title":"Fine tuning first impressions with 5 second tests","twitter_description":"People only spend a couple of seconds on your site before they decide to stay or to leave. We\u00a0use 5 second tests to fine tune this first glance experience.","twitter_image":"https:\/\/uxstudioteam.com\/website\/wp-content\/uploads\/2015\/02\/case-study-4-5-second-test-TeeArena.jpg","twitter_creator":"@UXstudio","twitter_site":"@UXstudio","twitter_misc":{"Written by":"Zsombor V\u00e1rnagy-T\u00f3th","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/uxstudioteam.com\/ux-blog\/fine-tuning-first-impressions-with-5-second-tests\/#article","isPartOf":{"@id":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/fine-tuning-first-impressions-with-5-second-tests\/"},"author":{"name":"Zsombor V\u00e1rnagy-T\u00f3th","@id":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/#\/schema\/person\/54c337ee75ff468581bc5dc18e837e3b"},"headline":"Fine tuning first impressions with 5 second tests","datePublished":"2015-08-31T07:00:41+00:00","dateModified":"2022-05-19T13:35:02+00:00","mainEntityOfPage":{"@id":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/fine-tuning-first-impressions-with-5-second-tests\/"},"wordCount":491,"publisher":{"@id":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/#organization"},"articleSection":["Case Study","UX Research"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/fine-tuning-first-impressions-with-5-second-tests\/","url":"https:\/\/uxstudioteam.com\/ux-blog\/fine-tuning-first-impressions-with-5-second-tests\/","name":"Fine tuning first impressions with 5 second tests","isPartOf":{"@id":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/#website"},"datePublished":"2015-08-31T07:00:41+00:00","dateModified":"2022-05-19T13:35:02+00:00","description":"People only spend a couple of seconds on your site before they decide to stay or to leave. We\u00a0use 5 second tests to fine tune this first glance experience.","breadcrumb":{"@id":"https:\/\/uxstudioteam.com\/ux-blog\/fine-tuning-first-impressions-with-5-second-tests\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/uxstudioteam.com\/ux-blog\/fine-tuning-first-impressions-with-5-second-tests\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/uxstudioteam.com\/ux-blog\/fine-tuning-first-impressions-with-5-second-tests\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/"},{"@type":"ListItem","position":2,"name":"Fine tuning first impressions with 5 second tests"}]},{"@type":"WebSite","@id":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/#website","url":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/","name":"UX Studio","description":"UX design blog about designing user experience for web and mobile apps with UX research and focus on usability and ergonomics","publisher":{"@id":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/#organization","name":"UX studio","url":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/#\/schema\/logo\/image\/","url":"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2018\/05\/logo_emblem_online_green_on_white.png","contentUrl":"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2018\/05\/logo_emblem_online_green_on_white.png","width":1000,"height":1000,"caption":"UX studio"},"image":{"@id":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/uxstudio.hu\/","https:\/\/twitter.com\/UXstudio","https:\/\/www.instagram.com\/uxstudioteam\/","https:\/\/www.linkedin.com\/company\/uxstudio\/","https:\/\/nl.pinterest.com\/uxstudiohu\/pins\/"]},{"@type":"Person","@id":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/#\/schema\/person\/54c337ee75ff468581bc5dc18e837e3b","name":"Zsombor V\u00e1rnagy-T\u00f3th","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/#\/schema\/person\/image\/d851e0be19be0c2bdab444ef5fc7e122","url":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2018\/02\/11021263_10204504590628807_3924672066736644399_n-150x150.jpg","contentUrl":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2018\/02\/11021263_10204504590628807_3924672066736644399_n-150x150.jpg","caption":"Zsombor V\u00e1rnagy-T\u00f3th"},"sameAs":["http:\/\/uxstudioteam.com"]}]}},"_links":{"self":[{"href":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-json\/wp\/v2\/posts\/1207"}],"collection":[{"href":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-json\/wp\/v2\/comments?post=1207"}],"version-history":[{"count":1,"href":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-json\/wp\/v2\/posts\/1207\/revisions"}],"predecessor-version":[{"id":6691,"href":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-json\/wp\/v2\/posts\/1207\/revisions\/6691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-json\/wp\/v2\/media\/6205"}],"wp:attachment":[{"href":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-json\/wp\/v2\/media?parent=1207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-json\/wp\/v2\/categories?post=1207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-json\/wp\/v2\/tags?post=1207"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-json\/wp\/v2\/table_tags?post=1207"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-json\/wp\/v2\/coauthors?post=1207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}