{"id":11960,"date":"2020-03-18T22:00:53","date_gmt":"2020-03-18T21:00:53","guid":{"rendered":"https:\/\/uxstudioteam.com\/?p=11960"},"modified":"2022-05-19T14:34:04","modified_gmt":"2022-05-19T13:34:04","slug":"increase-app-downloads","status":"publish","type":"post","link":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/increase-app-downloads\/","title":{"rendered":"How to Increase App Downloads With the Help of User Psychology"},"content":{"rendered":"

\"increase-app-downloads\"Any company with an app wants the same thing. \u201cSatisfied users?\u201d \u201cMore revenue?\u201d you may ask. Sure, those are important, but to reach those goals, first, you have to get people to download your app. Possibly the goal would be to have more and more people installing it weekly, keeping a steadily and rapidly increasing growth. The million-dollar question is: how to increase app downloads? What are the exact measures you can take in order to get people to discover and decide that your app is worth to get?<\/span><\/p>\n

Why aren\u2019t you having enough app downloads? Getting to the core problem.<\/span><\/h2>\n

I don\u2019t intend to go into details about how to tweak your meta-description, title, and keywords in order to increase visibility in the app stores as there is a whole sub-field dedicated to this, called App Store Optimization (ASO). There are even <\/span>dedicated tools<\/span><\/a> that can help you with this aspect. However, in this article, I\u2019d like to take the users\u2019 point of view and map out the underlying mental steps of downloading an app.\u00a0<\/span>\"app-downloads\"This is more essential than you would imagine. You won\u2019t go far without knowing your users, their needs, and their train of thought while choosing a solution for their problem. Only tweaking the keywords is just not enough.<\/span><\/p>\n

So below I\u2019ll list steps of this process from the viewpoint of the user, with key points you should pay attention to. These are paramount for reaching your ultimate goal: increasing app downloads.\u00a0<\/span><\/p>\n

Many say, and we also do when we are done with a UX redesign project supported by user research, that you have to raise awareness and put a real effort into marketing too. Because it doesn\u2019t matter how well-designed your app is, if you don\u2019t promote, no one will download it.<\/p>\n

But this is true the other way around as well: it doesn\u2019t matter how well promoted, marketed, and optimized your app is for findability, if it is not well-designed, and doesn\u2019t solve real user needs no one will download it.<\/p>\n

Defining your app\u2019s value proposition comes first<\/span><\/h2>\n

As a user experience researcher at a <\/span>UX agency<\/span><\/a>, I can go into details regarding this latter part –<\/span> how to have a firm and well-defined value proposition and how to make it come through on your app page.<\/b>\u00a0<\/span><\/p>\n

We\u2019ll get right into that. Before though, let me ask a few questions I\u2019d ask any client to answer and reflect on before I make blind promises to them about increasing app downloads by X percentage.\u00a0<\/span><\/p>\n