{"id":10896,"date":"2019-07-16T12:22:21","date_gmt":"2019-07-16T11:22:21","guid":{"rendered":"https:\/\/uxstudioteam.com\/?p=10896"},"modified":"2022-10-07T14:10:13","modified_gmt":"2022-10-07T13:10:13","slug":"interactive-websites","status":"publish","type":"post","link":"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/interactive-websites\/","title":{"rendered":"Interactive Websites: Improve Your Site&#8217;s Engagement"},"content":{"rendered":"<p><span><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-10911\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2019\/07\/image1-720x468.jpg\" alt=\"\" width=\"720\" height=\"468\" srcset=\"https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2019\/07\/image1-720x468.jpg 720w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2019\/07\/image1-768x499.jpg 768w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2019\/07\/image1-1024x666.jpg 1024w, https:\/\/timemachine.uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2019\/07\/image1.jpg 1200w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>If you assume<\/span><span>\u00a0all websites are interactive, you\u2019ve likely thought right. Of course, with regular usage, you click and interact with any website. But what tricks and trends will make users communicate with your brand more?\u00a0 In this article, I bring you some eye-catching examples of interactive websites.<\/span><!--more--><\/p>\n<h2><span>What are interactive websites?<\/span><\/h2>\n<p><span>First, let\u2019s make the benefit of interactive websites clear: Users can better connect and engage with interactive websites. If they can interact with your brand, you can form a good relationship with them online, and that brings you value.<\/span><\/p>\n<p><span>In order to increase your website\u2019s conversion, you need to build a satisfying <\/span><b><a href=\"https:\/\/uxstudioteam.com\/ux-blog\/measure-user-experience\/\" target=\"_blank\" rel=\"noopener\">user experience<\/a>. <\/b><span>\u00a0You give them confidence if they <\/span><b>enjoy using your site <\/b><span>and<\/span> <span>get relevant content. It helps engagement immediately. Earn users\u2019 trust as this will increase conversion.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-10899\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2019\/07\/ezgif.com-optimize-5.gif\" alt=\"Interactive website design elements\" width=\"600\" height=\"327\" \/><\/p>\n<p><span>Besides, the click, response and loading rate does a great job capturing user experience feedback with certain design elements of interactive websites.<\/span><\/p>\n<p><span>If you\u2019re considering creating interactive websites, you need to know your users and their preferences. They\u2019ll leave your page if they don\u2019t get the relevant information they need. The same goes if they get bored or frustrated after not getting any response to their efforts.<\/span><\/p>\n<p><span>Think strategically about which content you\u2019d like to provide. Define the core elements and the most important information. Then use the right interactive website features, layouts animations and modules to catch their attention.<\/span><\/p>\n<p><span>Forge good relationships with your users online and engagement will grow. In turn, that impacts conversion. If you would like to learn more about how to build a strategy for your product, download our free <\/span><a href=\"https:\/\/uxstudioteam.com\/ebooks\/UX_Studio-Product_managers_guide_to_ux_design.pdf\" target=\"_blank\" rel=\"noopener\"><span>Product manager\u2019s guide to UX design<\/span><\/a><span>.<\/span><\/p>\n<h2><span>How to make interactive websites?!<\/span><\/h2>\n<p><span>Animated sections grab user attention<\/span><span>. <\/span><span>Check out these examples you can use to spice up your website:<\/span><\/p>\n<ul>\n<li><span>Animated section headers<\/span><\/li>\n<li><span>Animated hover selector<\/span><\/li>\n<li><span>Videos and audio files<\/span><\/li>\n<li><span>Interactive galleries<\/span><\/li>\n<li><span>Scroll-down activated sections\u00a0<\/span><\/li>\n<li><span>Cursor-following codes<\/span><\/li>\n<li><span>Pulsing scroll indicators<\/span><\/li>\n<li><span>Customizable website display<\/span><\/li>\n<li><span>Posting and commenting without entering the site<\/span><\/li>\n<li><span>Platform to interact with friends online<\/span><\/li>\n<li><span>Interactive chatbot or animated character<\/span><\/li>\n<li><span>Online games<\/span><\/li>\n<\/ul>\n<h2><b>What interactive elements feature on a website?<\/b><\/h2>\n<h3><b>Impact every sense<\/b><\/h3>\n<p><span>Greet users with a nice catchy video header. Highlight the most important content so users can\u2019t not-see it. Delicate animations and fine movements add a lot to an exciting design. <em>They attract eyes immediately and likely trigger a response. <\/em>A\u00a0<a href=\"https:\/\/www.videvo.net\/stock-video-footage\/background\/\" target=\"_blank\" rel=\"noopener\">stock background video<\/a> can be a great alternative for an animated background, especially when you want users to feel like they&#8217;re moving through space rather than looking at still images of people or places.<\/span><\/p>\n<p><span>I immediately smell the beautiful aromas of a delicious meal if I see a website like this. Show your professionalism through the fine details.<\/span><\/p>\n<figure id=\"attachment_10905\" aria-describedby=\"caption-attachment-10905\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-10905\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2019\/07\/ezgif.com-optimize-8.gif\" alt=\"Homepage interactive website design\" width=\"600\" height=\"327\" \/><figcaption id=\"caption-attachment-10905\" class=\"wp-caption-text\">https:\/\/www.ducasse-paris.com\/<\/figcaption><\/figure>\n<p><span>I really enjoyed how a classic institution from the field of fine arts can also show brand personality and freshness via their online presence. The homepage of the <\/span><a href=\"https:\/\/www.milwaukeeballet.org\/\" target=\"_blank\" rel=\"noopener\"><span>Milwaukee Ballet<\/span><\/a><span> starts with a nice video header. On it, the dancers appear in different styles. It fits a dancing institution, how physical movements connect with an interactive experience.<\/span><\/p>\n<h3><b>Hover selector<\/b><\/h3>\n<p><span>Highlighting the selected elements clearly identifies the content users are watching. Then ensure they move on and consume your content.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-10900\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2019\/07\/ezgif.com-optimize-4.gif\" alt=\"Hover selector feature on an interactive website\" width=\"600\" height=\"327\" \/><\/p>\n<p><span>Or cover the image with a fade. That easily directs your audience to your other social channels.<\/span><\/p>\n<figure id=\"attachment_10901\" aria-describedby=\"caption-attachment-10901\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-10901\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2019\/07\/ezgif.com-optimize-3.gif\" alt=\"Fade hover selector feature on an interactive website\" width=\"600\" height=\"327\" \/><figcaption id=\"caption-attachment-10901\" class=\"wp-caption-text\">Use hover selector to highlight elements \u2026 or to hide them.<\/figcaption><\/figure>\n<h3><b>Animated switch page loading<\/b><\/h3>\n<p><span>Some pages put in a tiny icon to indicate scrolling down although most users find it a natural motion. Letting visitors load your content by scrolling down makes your site more exciting, like this <\/span><a href=\"https:\/\/www.vangoghmuseum.nl\" target=\"_blank\" rel=\"noopener\"><span>Van Gogh Museum<\/span><\/a><span>.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-10904\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2019\/07\/ezgif.com-optimize.gif\" alt=\"Animated switch page loading on an interactive website\" width=\"600\" height=\"327\" \/><\/p>\n<h3><b>Use Chatbots<\/b><\/h3>\n<p><span>Chatbots can boost your conversion rates by improving user experience. They can make your users\u2019 lives easier without overwhelming them with useless information. Buying online, cancelling a reservation or asking about the weather forecast has never gone so quick and easy.\u00a0<\/span><\/p>\n<p><span>Users can interact with your bot and find out what they want. Impress them by providing information immediately before they search for it. Or give tips and advice, or just make them laugh thanks to a character. Chatbots also enhance your tone and support brand personality. A great chatbot brings users closer to the brand.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-10897\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2019\/07\/ezgif.com-optimize-7.gif\" alt=\"Chatbot on an interactive website\" width=\"600\" height=\"327\" \/><\/p>\n<p><span>Technology nowadays has made your options for usage unlimited. Build a personal, team or brand-specific bot to improve customer service while saving your human resources. Check out our <\/span><a href=\"https:\/\/www.facebook.com\/TheRealProductBot\/\" target=\"_blank\" rel=\"noopener\"><span>RealProduct Bot<\/span><\/a><span> and find out how can we help you even more.<\/span><\/p>\n<h3><b>Present yourself as unique and stylish<\/b><\/h3>\n<p><span>You want to sell more, right? Imagine you sell bicycles. You know how storytelling helps improving engagement. So, instead of building up the usual dry webshop with all the technical details, what if you sell an experience? Pamper your users\u2019 retinas!<\/span><\/p>\n<p><span>Speak to your audience through beautiful illustrations and give them a visual experience. Present your wide variety of products like <\/span><a href=\"http:\/\/www.cyclemon.com\/index.html\" target=\"_blank\" rel=\"noopener\"><span>Cyclemon<\/span><\/a><span> does. First, your users will turn into fans. Then they\u2019ll remember your site and get back to you, even just to enjoy the pro illustrations and how nicely the parallax images change. The two illustrations fade into each other playfully.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-10898\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2019\/07\/ezgif.com-optimize-6.gif\" alt=\"Unique, stylish, interactive website landing page\" width=\"600\" height=\"327\" \/><\/p>\n<h3><b>Amuse your users and create a wow effect<\/b><\/h3>\n<p><span>Now to focus more on UI. With a code, the background follows cursor movements. It fits impressively if you work in tech or science. Watch the entire flow on the <\/span><a href=\"https:\/\/www.elastic.co\/about\/story-of-search\/\" target=\"_blank\" rel=\"noopener\"><span>Elastic<\/span><\/a><span> site.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-10903\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2019\/07\/ezgif.com-optimize-1.gif\" alt=\"Background following cursor interactive website design\" width=\"600\" height=\"327\" \/><\/p>\n<h3><b>Interactive design in education<\/b><\/h3>\n<p><span>Creative and interactive design could play a major role for products made for kids or education. Video and audio make child\u2019s play of the boring task of learning.<\/span><\/p>\n<p><span>Google came out with a <\/span><a href=\"https:\/\/yourplanyourplanet.sustainability.google\/\" target=\"_blank\" rel=\"noopener\"><span>great idea for Earth Day<\/span><\/a><span>. It made our consumption tangible by presenting causes visually. Test your knowledge while it helps you better understand the connections in your environment. Also, it gives you great tips for sustainability.<\/span><\/p>\n<p><span>An interactive website, <\/span><a href=\"http:\/\/species-in-pieces.com\/\" target=\"_blank\" rel=\"noopener\"><span>Pieces<\/span><\/a><span> provides interesting information about endangered species. These cute animated animals help the whole website make the user think about their actions and consequences of them on the planet.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-10902\" src=\"https:\/\/uxstudioteam.com\/ux-blog\/wp-content\/uploads\/2019\/07\/ezgif.com-optimize-2.gif\" alt=\"Interactive website design for endangered spices \" width=\"600\" height=\"327\" \/><\/p>\n<p><span>Many interactive sites can teach you foreign languages or touch-typing. With <a href=\"https:\/\/www.sbs.com.au\/mygrandmotherslingo\" target=\"_blank\" rel=\"noopener\">this <\/a><\/span><span>site<\/span><span>, you can discover and learn \u201cforgotten\u201d languages such as the Australian Aboriginal Marra. If you have a microphone, you can practice pronunciation and phrases too. This lets you learn faster because you can hear differences immediately and then do the daily practice.<\/span><\/p>\n<h3><b>Artificial intelligence &amp; voice control UIs<\/b><\/h3>\n<p><span>I want to mention this option, even just briefly, because what can get more interactive than using your voice to talk to a product like you would to a real person?<\/span><\/p>\n<p><span>Some hands-free plugins on the internet allow for browsing. These make for excellent options if you design websites for people who live with disabilities. We\u2019ve also written about voice control interfaces, so scan it to dig into this topic.<\/span><\/p>\n<h2>Final thoughts<\/h2>\n<p><span>To wrap up \u2013 <\/span><span>how to make an interactive website<\/span><span>:\u00a0<\/span><\/p>\n<ul>\n<li><span>Define your core messages on your site and build a strategy;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span>Find the brand voice and visual style you want to communicate to the world.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span>People love stories, so don\u2019t hesitate to tell them yours;<\/span><\/li>\n<li><span>Highlight your core messages, but make sure your interaction style compliments the accompanying content.\u00a0<\/span><\/li>\n<\/ul>\n<p><span>Use animated, colorful, fragrant elements like interactive headers, selectors and moving backgrounds to grab attention.<\/span><\/p>\n<p><span>If your site gives pleasure and makes users confident and relaxed (<\/span><i><span>and<\/span><\/i><span> you provide a good product\/service, post useful content, have a well-defined strategy, an attractive appearance, and overall a great service), you\u2019ll probably get to the right point and boost your conversion rate.\u00a0<\/span><\/p>\n<p>Professional UX agencies create functional user interfaces based on user research conducted with the target audience. This setup helps to create designs that will meet the user and business needs. <a href=\"https:\/\/www.designrush.com\/agency\/user-experience-design\">DesignRush<\/a>\u00a0provides an extensive overview of the user experience agencies. Filter the most suitable vendor based on your budget, location, portfolio, and company size.<\/p>\n<h2><span>Continue learning with UX studio<\/span><\/h2>\n<p><a href=\"https:\/\/uxstudioteam.com\/\" target=\"_blank\" rel=\"noopener\"><span>UX studio<\/span><\/a><span> can help you with digital transformation and defining your value proposition \u2013 extremely important matters! Think strategically not just about your business, but about your brand as well. Know your strengths, weaknesses, competitors and market position. Try out our <\/span><a href=\"https:\/\/uxstudioteam.com\/ux-consulting\/\" target=\"_blank\" rel=\"noopener\"><span>UX consulting services<\/span><\/a><span> and <\/span><span>improve your product&#8217;s user experience.<\/span><\/p>\n<p><span>Work as a designer? What constitutes real graphic design skills? Read our article about <\/span><a href=\"https:\/\/uxstudioteam.com\/ux-blog\/graphic-design-skills\/\" target=\"_blank\" rel=\"noopener\"><span>essential graphic design skills<\/span><\/a><span> to know where to progress on.<\/span><\/p>\n<p>For additional reading, check out our\u00a0<a href=\"https:\/\/uxstudioteam.com\/product-design-book\/\" target=\"_blank\" rel=\"noopener\">Product Design book<\/a>\u00a0by our CEO, David Pasztor. We ship worldwide!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you assume\u00a0all websites are interactive, you\u2019ve likely thought right. Of course, with regular usage, you click and interact with any website. But what tricks and trends will make users communicate with your brand more?\u00a0 In this article, I bring you some eye-catching examples of interactive websites.<\/p>\n","protected":false},"author":45,"featured_media":10922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[25,28,26],"tags":[],"table_tags":[],"coauthors":[117],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interactive Websites: Improve Your Site&#039;s Engagement - UX Studio<\/title>\n<meta name=\"description\" content=\"In this article you can read about cool interactive websites and their design elements with examples needed to increase engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxstudioteam.com\/ux-blog\/interactive-websites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interactive Websites: Improve Your Site&#039;s Engagement - 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