Web App UX

What Makes an Interface Moderate and What Makes it Playful?

When running a design project, we have to decide the sort of style we wish to represent. We collected the most famous styles of web- and UI design – the ones we tend to use for our designs.

Serious and Moderate

only a few colors, mostly white and shades of grey
serif and sans-serif fonts
simple and explicit layout
wide intervals

Youngish

current trendy colors, vivid colors
sans-serif fonts
flat design
horizontal and vertical division, round shapes, line icons

Playful and Colorful

lots of colors, mostly vivid ones
unusual layout
playful graphic illustrations
alternative fonts (even handwritten fonts)

Minimal

white background, black text, and an extra few colors
wide intervals
sans-serif fonts, special role of typography

Business

light and dark background
limited colors, i.e. typically blue and green
sans-serif fonts

Luxury

mostly black and white, and an extra few colors
serif and sans-serif fonts
wide intervals, large surfaces, thin lines

Comparison

As a curiosity, we collected the interfaces into two scale, using the logic of monochrome-colorful and light-dark comparison. This way it is more obvious where our designed- or to-be-designed interface stands.

Source of the pictures:

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Ágnes Orsolya Kiss

UX researcher helping teams learn about users and build better digital services, faster. Fan of social innovation, electronic music and discovering sweet spots in our world. No small talk.