You can easily get lost and puzzled when you start looking at all the infinite UX research tools that have become available lately. That’s why I decided to compile the most common UX research tools for you and hopefully, you will be able to find the proper ones for your needs.
Naturally, I have to start with user testing and recruiting tools. These are just some of the countless options, which are not only well known, but I think are the best ones as well. Let’s have a look at them.
UserTesting is one of the biggest tools on the market. You can even test websites, mobile apps and record everything. UserTesting is also full of useful content if you want to expand your research knowledge.
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Price: starts from $49 / 10 videos
Usersnap is one of the best UX Research tools for designers. Notably a customer feedback software, their key features are great for designers. They allow researchers to test website applications through dedicated feedback forms, interview requests, pop-ups, menus, buttons, widgets & surveys. Usersnap’s features are highly customizable, whilst giving users access to make suggestions easily.
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Price: 15 Day Free-Trial, then as little as $19/month.
UXtweak is an all-in-one UX research software full of powerful research tools for improving the usability of your digital products, from prototypes to production. It has all of the capabilities you need to fulfill your UX research needs.
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Price starts from $0 (free starter plan), paid plans start at $99/month
It’s a UX testing platform that helps you to better understand your customers and increase your conversion rate.
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Price: £140 / mo for 5 videos
It’s a cheap and easy user testing solution, but it’s still in the beta version. You can test anything from a small feature of your site to the end-to-end user journey or even your competitors.
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Price: £10 / testers
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It’s a great way to get a proof of concept for your page content and offering. If people can’t figure out who you are and what they’re supposed to do next in 5 seconds or less, you need to rethink your page!
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Price: starts from $0
Optimal Workshop is a User Research Platform that helps you and your team make design decisions with confidence.
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Price: starts from $0
Qualitative and quantitative data is incredibly important and severely underused. There are some great tools out there to choose from when it comes to measurement, heatmaps, surveys, etc. Start with one and expand when you run into user knowledge gaps.
This is standard. Without an analytics suite you have no data and without data, you can’t do a darn thing (that’s well informed). Simply put: your analytics data will tell you where you are succeeding and where you are failing.
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Price: $0
Hotjar is one of the most complex qualitative UX research tools on the market. It’s a good fusion of Clicktale, Qualaroo, SurveyMonkey, Ethnio and Crazy Egg. You don’t need to install any of them, but get all advantages from Hotjar.
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Price: from $0
Mouseflow allows you to see visitors’ behavior and fix pain points with recordings, heatmaps, funnels, and form analytics.
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Price: €30 / mo
Crazy Egg is one of the best-known heat mapping tools and has a lot of recommendations. The software works by taking a screenshot of any URL that you specify. It then collects data from every click made by every visitor and overlays them all as a heat map on top of the web page.
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Price: starts from $9 / mo (paid annually)
You can track and analyze customer behavior with Kissmetrics to turn more visitors into customers. One of the best solutions on the market.
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Price: from $220 / mo
Mixpanel is one of the best choices when we are talking about metrics in mobile apps. With their solution you can easily find out how people use your mobile apps.
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Price: starts from $99 / mo
It’s a great tool to test prototypes on Web, iOS or Android. Get objective and measurable usage insights.
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Price: starts from $99 / mo
In order to run a split test, you are going to need technology to edit variations, split these variations, and track conversions. Most of these technologies are about the same, especially at their lower tiered price point. We use Optimizely, but feel free to use whichever you prefer.
With Optimizely you can easily create A/B tests on your website.
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Price: starts from $19
It’s an A/B testing software for marketers or researchers. You can easily optimize and personalize your website with minimal IT help.
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Price: starts $49 / mo
Maybe you haven’t heard that you can create A/B test with Google Analytics. It called GA experiments. Google Analytics experiments framework enables you to test almost any change or variation to a website or app to see how it performs in optimizing for a specific goal.
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Price: $0
Adespresso is one of our favourite tools. It is a Facebook integration where you can easily create paid traffic campaigns on Facebook. We have recently tested some of our product ideas’ value proposition with Adespresso.
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Price: from $49 / mo
A good recording software is crucial for a UX researcher. You can’t work without it. So let’s have a quick look at what you can use.
Reflector is a wireless mirroring and streaming receiver. Mirror your content to the big screen without wires or complicated setups. Play games, watch movies, demo applications or present from the palm of your hand.
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Price: $14.99
QuickTime is an extensible multimedia framework developed by Apple. Capable of handling various formats of digital video, picture, sound, panoramic images, and interactivity. And you can also record voice, screen and video.
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Price: 0$
CamStudio is a free streaming video software. It’s able to record all screen and audio activity on your computer.
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Price: $0
Camtasia is a video editor and screen recording software for Windows and Mac. With this software, you can easily create high-quality videos.
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Price: $199 / license
This tool is designed for ux research. It’s good for focus groups for usability studies. You can record and remotely observe your users’ behavior and interactions. You can share your findings with anyone.
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Price: €2.234
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Price: starts from $0
Marky is a voice recording app for reporters, journalists and UX researcher. You can easily mark the most important moments during your interviews and create a transcript from your footage. And… It’s developed by at our UX company 🙂 Any feedback are welcomed 🙂
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Price: starts from $5 / mo
And we have a gift for you guys. Under this link, you can find a
created by us.
You can also read about the best UX research methods in a previous blog post.
Have I missed something? I am interested in finding out what you use for particular cases, so leave us a comment down below.
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